Conerly Consulting LLC

The Book Idea

Businomics: From the Headlines to Your Bottomline--How to Profit in Any Economic Cycle
by William B. Conerly, Ph.D

Concept: Business leaders know that the economy affects their sales, costs and profits. They subscribe to newspapers and magazines which report economic indicators. They pay fees to attend meetings where economists offer their forecasts. But when they want a book that connects the dots between the economy and their business, they have no good options. Businomics: From the Headlines to Your Bottomline--How to Profit in Any Economic Cycle is every business leader's guide to managing an enterprise buffeted by economic changes.

Businomics helps the business leader determine the company's potential damage from recession. More importantly, it will help the leader create an early warning system to reduce the harm that a business cycle can do. Conerly's book also lays out the steps that must be taken by a company being damaged by a recession. Although recessions are generally bad, some companies emerge with stronger market share. Businomics shows executives how they can grow in the worst of times. Business cycles impact businesses not only at the national level, but also in specific regions of the country, in foreign operations, and in particular industries. Conerly explains how to identify the early warning signs of upcoming problems in all of these areas. Periods of strong economic growth also present challenges, which must be prepared for in the dark days of the recession.

Businomics is relatively short (260 pages), with just enough theory to carry the explanation. Charts illustrate many of the main lessons, with business anecdotes driving home key points.

Whether managing a Fortune 500 company or the corner mini-mart, readers of Businomics will learn how to grow profits throughout the economic cycle.

Businomics can be purchased at your local bookseller, at the Businomics home page, at Amazon (notice the great reviews), or at Powell's.

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