The Wall Street Journal headline:
"Consumer Confidence Soars
Amid Strong Start to 2006"
Background: if I were selling to consumers, I’d rather know the fundamentals than their confidence. That is, tell me about unemployment, inflation and interest rates, and I’ll tell you about spending. Surveys of consumer confidence usually doesn’t add much information (though they can after major non-economic events).
Business Implication: Consumer atttitudes stable; no need to change strategy now.