Economic Contingency Planning: Insights from Mark Sanborn

Next month’s Businomics Audio Magazine will feature an interview with noted leadership expert Mark Sanborn.  While recording the interview today, Mark made an interesting observation about one of my hot topics, contingency planning:

Good contingency planning is about being prepared to weather the storm and knowing what to do after the bad event, not just to avoid the bad event.

Just what I’ve been saying: at some point a recession will kick your sales in the teeth.  The trick is knowing how to react.

Our discussion will be posted on the Interviews page of the Businomics web site after subscribers have received their CDs.  Check back, or make life easy on yourself by subscribing today.