Social Networks for Business

The Wall Street Journal interviewed Jerry Sheer, CEO of Sparta Social Networks, in this article (subscription required) Unfortunately, neither the reporter nor the interviewee really made the case for social networks as a profit-increasing tool.  But the case is there to be made.  Try my article, "Business Uses for Web 2.0: How Companies Can Help Their Customers and Their Employees While Cutting Costs," transcribed from the Businomics Audio Magazine.