Chris Anderson argues in Wired: "Free! Why $0.00 is the Future of Business." (Hat tip: Club for Growth) Take a look at the short video if you don't feel like reading the entire article. Anderson makes the point that when things become digital, they eventually become free. Email, search, storage, content. Free, free, free.
He asks us to think about a world in which services are increasingly free. All I can think about is that when the paradigm shifts, all of us highly schooled in the old paradigm are now on an even footing with people ignorant of the old paradigm. We all have to learn from scratch. Hmmm. Free is good, but it can also be challenging.