Last year I wrote about technical debt, which is a term that start-up companies use when they have finished some software, but not yet cleaned up all the bugs and scalability issues. I mentioned that many seasoned companies may have technical debt as well. My software son gave me a link to an alternative concept: bad code is more like a call option than like debt. Whatever you call it, your best business strategy is to understand it.
And if you have not been keeping up on the economy and how your business strategy needs to change with the business cycle, then you have something like technical debt–or even worse, like a naked call option!