Consumer Spending: Lesson from the Telecom Industry

Consumer spending fell and gradually recovered–-but that’s not the whole story. Stressful times change the composition of spending as well as the total level, a lesson that all business leaders should understand. Earlier this year I spent some time with telecom industry leaders who gave me a great example of consumer shifts.

Continue reading on my Forbes.com page: Consumer Spending: Lesson from the Telecom Industry