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Businomics

BUSINOMICS: From the Headlines to Your Bottom Line--How to Profit in Any Economic Cycle

Business leaders know that the economy affects their sales, costs and profits. But they often fail to translate economic news into action steps that will protect and grow their profits.

The solution is Businomics™: From the Headlines to Your Bottom Line: How to Profit in Any Economic Cycle, which connects the dots between the economic news and business decisions.

How vulnerable is your business to recession? Businomics™ explains why some sectors are highly susceptible to downturns, while others are fairly stable—and they are not always the sectors you expect!

You may have studied macroeconomics in college, but the course was almost certainly mathematical and focused on policy. Businomics™ attacks the subject from the perspective of a business leader: what you must know to anticipate, prepare for and react to downturns in the economy. The book provides a step-by-step guide to developing an early warning system tailored specifically to your company.

Knowing that a business cycle is on its way is not enough. Businomics™ walks the executive through the steps that must be taken in a recession, covering staffing levels, inventories, financial structure, capital spending and marketing—all the tough decisions needed for your company to survive. This content, combining economics and business management, is not taught in school. Businomics™ provides a vital checklist for managing in times of crisis.

Cycles are not all bad. Businomics™ tells the story of how one company emerged from a severe recession with greater market share and profitability than before the recession. You’ll want to read that section carefully!

Looking forward to a boom? Good times present challenges, too, such as finding and keeping good people, financing growth and securing adequate supplies of key materials. Businomics™ covers the challenges of managing in good times, as well as in bad.

Business cycles work differently in different settings. Businomics™ explains how to anticipate and react to cycles in:

  • Foreign countries
  • Regions of the United States
  • Industries

Businomics™ is a moderate-sized book: long enough to explain key concepts, but not wordy just to show off the author’s knowledge. Dr. Bill Conerly certainly knows what he’s talking about, however. He has a Ph.D. in economics from Duke University and over 25 years experience applying economics to business challenges. He worked at several major corporations, rising to Senior Vice President of First Interstate Bank. For the past 10 years he has consulted for companies large and small, helping them to make better decisions through a better understanding of the economy.

Dr. Conerly has written Businomics™ in clear, common sense language, avoiding jargon wherever possible. The book has many graphs and tables, helping readers visualize important concepts. Most importantly, Dr. Conerly has written Businomics™ for you, the business leader.

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  • Inflation Has Not Shown Up Yet, But It’s Coming February 25, 2021
    Inflation is muted, but not for long. Inflation is coming in the next two years, then will be followed by a boom/bust business cycle, or maybe two.

Testimonials

Our audience of local business and community leaders not only valued the economic data you provided, but they really appreciated that you made it applicable to their businesses, their personal lives and moreover – that you presented it in a clear and entertaining manner.
Scott Boyer, Mountain Pacific Bank
The ratings you received from our banker evaluations were among the highest I’ve seen, which matched my impressions exactly. Your presentation style is quite engaging, you bring interesting and valuable content, and our ability to interact in a stimulating way during “Q&A” sessions makes you a valuable addition to any meeting agenda. As a bonus, you are a genuinely enjoyable participant in conference activities beyond your presentation.
Steve Yeakel, Montana Independent Bankers
Thank you for a wonderful presentation. Everyone who heard your presentation was impressed with your analysis, and strong command of facts and theory. More importantly, your ability to weave together substance with humor, in a very dynamic way, meant our attendees learned and retained more information than we would have typically expected. You made economics fun and you left our members with powerful insights on trends and issues to consider as they prepare for the future.
John Aguirre, Oregon Association of Nurseries
Dr. Conerly’s presentation and view of the economic conditions impacting the world of business is insightful and thought-provoking. His analysis and presentation style is audience focused and engaging, leading to the efficient development of follow-up activities by those in attendance.
Paul Ulrich, The Inteplast Group (plastic bags)
Bill did a great job! There were many in the audience who liked him and many in the audience who loved him! Bill shared pertinent and timely information with our audience of commercial real estate professionals and added interesting stories and a funny sense of humor twist.
Jana Knoll, BOMA Boise
Seems no matter where I go, I hear you talking – and always doing a great job with different material well tailored to the audience. Very impressive!
Alan Shiffer, World Vision
We asked Bill Conerly to look at one of the major factors limiting the growth of our business. He pulled together data from a wide range of sources, as well as his own extensive business knowledge, to give us an insight into when conditions would improve and how we could be ready to capitalize on better times. He did so in a straight forward, easy to understand manner. A year later it was clear that things had evolved just as he had forecast. Ever since then he’s been my go-to guy on how the e…
Len Ludwig, former CEO, Vencore Capital LLC
Bill was a great resource in helping us develop our business model and has continued to be a great advisor as we have refined it and successfully entered the marketplace.
John Courtney, CEO, NextJob, Inc.
Bill is a delight and easy to work with. The client thought he was great and delivered value to their group. I would definitely recommend Bill.
Andrea Gold, Gold Stars Speakers Bureau
Bill Conerly is one of the most interesting and engaging speakers I have ever heard. The fact that he is a very funny man is a bonus.
James A. Kronenberg, Oregon Medical Association

Get in touch

(503) 785-3485

bill@conerlyconsulting.com

PO Box 2188
Lake Oswego, OR 97035

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